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Snap三季度营收不及预期 Snap美股盘后暴跌22%_我的网站

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A | 分地区来看，北美和欧洲的收入分别为8.1亿美元和1.6亿美元，均不及市场预期，增速分别为3.1%和5.4%；其他地区收入同比增长22%至1.56亿美元，略高于市场预期。 The People’s Liberation Army (PLA) Eastern Theater Command lambasted the US for "collusion and provocations" on 8 July, stressing that its troops are on high alert and are ready to enhance combat preparedness to safeguard China's national sovereignty, security, and peace. It also accused the US of encouraging Taiwan's secessionist sentiment.,"There are three major channels to deliver political signals to Taipei," explained Dr. Chang Ching, a research fellow from the Taiwan-based Society for Strategic Studies and a lead military expert on the People's Liberation Army and regional security in Taiwan. "They are spokespersons of Beijing’s Foreign Ministry, Taiwan Affairs Office and the Defense Ministry. It is relatively unusual to direct a PLA spokesman to deliver such political signals.",Dr. Chang suggests that the PLA's statement appears to be a new psychological operation aimed at the US and Taiwan. The military expert has drawn attention to the fact that "for any sophisticated and well organized military maneuvers, it is always necessary to have proper prior preparation." As such, he suggested that the exercises and the US visit are not causally linked.,"The possibility for the People’s Liberation Army to conduct an improvised military exercise simply reacting to any United States political figure visiting Taiwan is extremely low," the professor argued. "The visit of the US Senator Rick Scott to Taiwan, the premeditated military [exercises] in airspace and waters around Taiwan and the PLA routine press conference just happened on the same day. And a smart PLA spokesman grabbed the chance to exercise his psychological warfare skill and achieve the perception of warfare effects.",China's Military Ready to Prevent Attempts to Achieve ‘Taiwan Independence’17:00 GMT,Washington's Unbalanced China Strategy,The US has been heating up the Taiwan Starits recently. In October 2021, a US special-operations unit and a contingent of Marines were discovered secretly operating in Taiwan for about a year to train military forces. Furthermore, Washington has doubled its unofficial military presence on the island between 31 December 2020 and 30 September 2021, according to the Pentagon's Defense Manpower Data Center. Beijing issued warnings to Washington over the reports.,Washington also upped the ante against China in late February by sending a delegation of former senior defense and security officials to meet Taiwan's president and defense minister, despite Beijing blasting the move as a violation of the China’s sovereignty.,Over the past few months, the Biden administration has likewise ramped up its rhetoric over Taiwan with President Joe Biden even going so far as to repeatedly pledge to "defend" the island from China. Beijing harshly criticized Biden's statements, even though the White House walked the president’s remarks back.,As the Beijing-based daily Global Times commented on the matter, "Biden’s remarks on 'intervening militarily' in the Taiwan question are not a gaffe but signal [the] hollowing out [of Beijing’s] One China policy." In accordance with the One China Policy, Taiwan is part of the People's Republic of China (PRC). However, Washington has long maintained relations with the island, even though it severed official diplomatic ties with Taipei in 1979.,"There are many political commentators and military analysts expecting the worst-case scenario will emerge sooner or later," said Dr. Chang, referring to the possibility of a US-China military standoff over Taiwan. "However, as long as all parties involved in such a circumstance with high uncertainties and tensions are sensible enough, the hope for peaceful resolution of the cross-strait animosities will not totally diminish though many observers will think otherwise.",Biden's 'Strategic Confusion': Why China Won't Fall Into US Traps in Taiwan & Indo-Pacific24 May, 15:08 GMT,The professor believes that as for now, the possibility of any significant Sino-US conflict is quite unlikely. While the differences between Washington and Beijing do exist, "the mutual communication channel and crisis prevention mechanism is also functional," according to the expert.,Dr. Chang went on to claim that the Biden administration's provocative moves with regard to Taiwan could be explained by simmering divisions within the White House.,"Many indications of internal conflicts emerged within his national security and foreign policy team members," he said. "Some key members still keep strong ambition to exercise the salami-slicing tactics on [the] Taiwan issue for acquiring leverage towards Beijing. On the other hand, there are other members who are more willing to seek the possibility for mutual cooperation with their counterparts in Beijing and they will exercise a different set of policies towards Taipei and Beijing accordingly.",As a result, the US administration's strategy remains inconsistent, with Biden’s government being "an orchestra with no competent conductor to coordinate his foreign and security policies.",However, Washington's unbalanced approach comes at the expense of the Taiwanese inhabitants. The present administration's negligence to the peace and stability of the region stems from the fact that "the criteria of supporting Taiwan is to serve the United States national interests, not Taiwan’s welfare," according to the professor.,"Of course, in some cases, there are mutually beneficial solutions and arrangements in US-Taiwan relations," he said. "Nonetheless, US interests are always the concern with higher priority for the leaders in Washington."。

B | 尽管调整后利润超出市场预期，但是SNAP的净亏损飙升400%至3.6亿美元，部分原因是1.55亿美元的重组费用。虽然用户数依然维持高速增长，但是每用户平均收入（ARPU）下降11%至3.11美元，低于分析师平均预测的3.19美元。此外，SNAP再次取消下个季度的业绩指引。该公司称：鉴于与经营环境相关的不确定性，我们没有提供我们对2022 第四季度的收入或调整后净利润的预期。但该公司称，它已经“预测四季度的收入同比增速将同比大致持平。”金融博客Zero Hedge认为，这意味着，SNAP的高速成长期可能已经结束了。

C | 财报发布后，公司盘后股价暴跌近26%。该公司股价从2021年9月底的高点以来已经累计下跌约90%，今年以来的跌幅则达到77%。
用户维持高速增长，付费用户超过150万三季度，SNAP全球日活跃用户数为3.63亿，高于市场预期的3.582亿，同比增速达到19%。这表明尽管业务方面存在困难，但该公司仍然能够吸引用户使用该服务。但是，每用户平均收入（ARPU）下降11%至3.11美元，低于分析师平均预测的3.19美元。公司表示其在6月推出的每月3.99美元的Snapchat+订阅服务在三季度已经有超过150万订阅用户，当前该服务已经覆盖全球170多个国家和地区。SNAP首席执行官Evan Spiegel称：本季度，我们采取行动，进一步将业务重点放在三个战略重点上：发展我们的社区并加深用户对产品的参与，重新加速和多元化我们的收入增长，以及投资增强现实。

D | 他说，用户增长“为我们在动荡的宏观经济环境中提供了长期机会”。受美国宏观经济及苹果隐私政策的影响，SNAP广告业务能力下降苹果2021年对iOS系统的隐私更新仍然是SNAP跟踪用户能力的障碍，从而其互联网广告业务遭到削弱。Meta的Facebook等社交媒体也受到苹果该政策的冲击。下周Meta和Alphabet将公布最新的季度报告。此外，美国经济放缓和衰退的可能性加剧也导致许多广告商暂停或减少广告支出。在新闻稿中，SNAP称：我们发现，我们在许多行业的广告合作伙伴正在减少他们的营销预算，特别是在面临运营环境变差、通胀驱动的成本压力和资本成本上升的情况下。受SNAP不及市场预期的财报的拖累，同样依靠互联网广告收入的Meta在美股盘后一度跌约5%，Google母公司Alphabet盘后转跌，跌幅超2%。

SNAP继续缩减项目以期节省开支作为降低成本计划的一部分，SNAP称，将关闭几个昂贵的项目，包括计划以230美元单价出售的Pixy无人机。SNAP还终结了其Snap Originals优质节目的制作。8月，SNAP宣布将裁员超过1000名员工，约占6000名员工的20%。遣散费和相关费用占报告期内重组费用的很大一部分。与第二季度财报发布时一样，SNAP董事会批准了一项高达5亿美元的股票回购计划。截至三季度末，该公司拥有44亿美元的现金、现金等价物和有价证券。

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